The tourism program's audience includes individuals who are interested in exploring new destinations, experiencing different cultures, and creating memorable travel experiences.
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- The product in tourism is to offer experiences and services related to travel and leisure activities to customers.
Tourism is the act of traveling for pleasure or business, usually to distant or exotic locations. It has become one of the world's largest and fastest-growing industries, accounting for a significant proportion of global GDP, job creation, and cultural exchange. Whether it's taking a holiday with family, attending a business conference, or sightseeing historical landmarks, tourism provides a wide range of services to customers. Today, tourism encompasses a diverse range of activities, from budget backpacking to luxury vacations, eco-tourism to adventure sports, and cultural exchange programs to culinary tourism. With advancements in technology and transportation, people from all walks of life are now able to explore new destinations and have unique experiences. Tourism plays a crucial role in promoting global understanding and appreciation of different cultures, fostering economic growth, and creating employment opportunities for local communities. As the world becomes more interconnected, it is essential to sustainably manage tourism to ensure it benefits both visitors and host communities.